“Coaches keep telling my daughter she needs to post more on social media to help get recruited, but what is she actually supposed to be posting?”
This is a question I hear from high school athletes (and their parents) all the time. And underneath it is the same concern: If we don’t get this right, are we falling behind?
Most families assume there’s a one-size-fits-all template recruiters want to see. More highlights, more impressive stats, more big moments.
If enough clips are stacked together and the opportunity will follow, right?
Not exactly.
Yes, coaches want to see how you play, but here’s what many people miss: Coaches can already find your film. They use recruiting services, talk to club coaches and attend camps. They’re watching full game tape.
Talent isn’t usually the mystery, finding out about the the person is.
When a coach clicks on an athlete’s profile, highlights are expected. But they’re also scanning for broader signals.
Who is this athlete?
How does she carry herself?
How does she treat teammates?
How does she respond to adversity?
They’re trying to picture how this athlete fits into their locker room.
That’s why generic content calendars don’t work. There isn’t a universal formula; every athlete is different.
Some athletes are vocal leaders, others lead quietly, some are fiery and others are steady.
The strongest online presence starts with clarity — what matters to you, how you compete, what you value. Once that’s clear, the content follows.
It’s not the other way around.
Posting constantly isn’t the goal.
Being intentional is.
Social media shouldn’t run your life or add pressure. When used wisely, it’s simply a tool. It’s a way to reinforce what coaches are already hearing about you.
If you want practical guidance, start here:
Team moments
Celebrate teammates. Support the group. Show that sports are bigger than one person.
Development
Practice clips. Training. Growth. These signal commitment.
Sportsmanship
Thank coaches. Respect opponents. Support teammates. This reveals character.
Polished content isn’t the point. Don’t get stuck there.
A selfie video from your phone works as does a raw clip from practice.
A photo your club coach grabbed works and it doesn’t have to look like ESPN. It just has to be you.
Strong profiles aren’t loud; they’re clear.
So when a coach says, “Post more,” what they’re really asking for is this: Help us understand who you are, not just how you play. That’s what actually separates athletes.
Visit Tewdilly.com for simple, practical help building a social media and personal brand plan that supports recruiting and future opportunities.
